The reputation of a business has always been a critical factor in its success. It is why we often see major businesses continuing to advertise aggressively. They understand both the value of protecting market share and their reputation. In the digital age, the reputation of your business is not more or less important than it was before. It is, however, potentially more fragile.
The days before message-boards, customer review websites, and social media, a disgruntled customer could be handled quietly and individually. While that is still somewhat possible today, one unhappy camper can also turn into a raging fire if left unattended.
This is why you must care for that reputation like the valuable asset it is. That requires responding to attacks upon it.
This starts with responding to emails and other avenues for customer complaints, including review sites. There are, however, rules of engagement.
Just as you should protect your reputation you should protect your business from liability claims and other financial losses. A well-designed business insurance program can do that. Connect with us to discuss your business and where you may be at greatest risk. We look forward to assisting you in protecting all the assets of your business.
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